AI receptionist pricingFree website chat. Phone answering from $29 a month.
Phone prices shown below are billed annually; choose Monthly to see month-to-month rates. Every paid plan includes your trade’s knowledge, intake questions, and calendar booking.
14 days of Pro, including 100 phone minutes and 300 website conversations. No credit card.
Try Pro for 14 days before choosing your plan.
After the 14 days you pick a plan or drop to Free, which keeps the website chat. Nothing is charged unless you choose it.
Billed annually, ~17% less than month to month.
100 phone minutes a month · $348 billed annually
- Everything in Free
- Live talk time on the phone, counted per second. Screened spam never counts, and the clock stops when Penny hands the call to a person.100 phone minutes a monthLive talk time on the phone, counted per second. Screened spam never counts, and the clock stops when Penny hands the call to a person.
- Your plan’s per-minute rate for talk time past your minutes, added 60 minutes at a time when you choose to keep answering. Unused added minutes carry over. No per-call fee.$0.29/min after that, in 60-minute blocksYour plan’s per-minute rate for talk time past your minutes, added 60 minutes at a time when you choose to keep answering. Unused added minutes carry over. No per-call fee.
- One visitor session counts as one conversation, and the count resets every month. On a paid plan you can choose to keep answering past your allowance: we add 100 conversations for $10 and email you. Added conversations you don’t use carry over.300 chat conversations a month, without the Penny markOne visitor session counts as one conversation, and the count resets every month. On a paid plan you can choose to keep answering past your allowance: we add 100 conversations for $10 and email you. Added conversations you don’t use carry over.
- Penny checks open slots and your booking rules before adding an appointment to Google Calendar or Outlook during a call or chat.Calendar booking in Google or Outlook, on phone and chatPenny checks open slots and your booking rules before adding an appointment to Google Calendar or Outlook during a call or chat.
- Edit your industry’s emergency rules in plain English. Penny tries the number you choose. If nobody answers, she takes a message and emails it to you.Your industry’s emergency rules and a transfer numberEdit your industry’s emergency rules in plain English. Penny tries the number you choose. If nobody answers, she takes a message and emails it to you.
- Every call and chat with its transcript in your dashboard. Send call, lead, and appointment details to your own system with a signed webhook, or through Zapier to Slack, Microsoft Teams, HubSpot, Salesforce, and other apps.Call log with transcripts; Zapier and webhooksEvery call and chat with its transcript in your dashboard. Send call, lead, and appointment details to your own system with a signed webhook, or through Zapier to Slack, Microsoft Teams, HubSpot, Salesforce, and other apps.
375 phone minutes a month · $1,188 billed annually
- Everything in Starter
- Live talk time on the phone, counted per second. Screened spam never counts, and the clock stops when Penny hands the call to a person.375 phone minutes a monthLive talk time on the phone, counted per second. Screened spam never counts, and the clock stops when Penny hands the call to a person.
- Your plan’s per-minute rate for talk time past your minutes, added 60 minutes at a time when you choose to keep answering. Unused added minutes carry over. No per-call fee.$0.27/min after that, in 60-minute blocksYour plan’s per-minute rate for talk time past your minutes, added 60 minutes at a time when you choose to keep answering. Unused added minutes carry over. No per-call fee.
- One visitor session counts as one conversation, and the count resets every month. On a paid plan you can choose to keep answering past your allowance: we add 100 conversations for $10 and email you. Added conversations you don’t use carry over.1,000 chat conversations a monthOne visitor session counts as one conversation, and the count resets every month. On a paid plan you can choose to keep answering past your allowance: we add 100 conversations for $10 and email you. Added conversations you don’t use carry over.
- Set who is on call by day and hour. Penny rings that person and, with announce on, tells them about the call before connecting the caller. If nobody picks up, Penny comes back on the line, takes a message, and emails it to you.On-call schedule and warm transferSet who is on call by day and hour. Penny rings that person and, with announce on, tells them about the call before connecting the caller. If nobody picks up, Penny comes back on the line, takes a message, and emails it to you.
- Send intake records to Jobber or Housecall Pro for your office to review and schedule. Penny sends one after each call or chat where she takes a message, lead, request, booking or voicemail. Housecall Pro needs its Max plan.Jobber or Housecall ProSend intake records to Jobber or Housecall Pro for your office to review and schedule. Penny sends one after each call or chat where she takes a message, lead, request, booking or voicemail. Housecall Pro needs its Max plan.
- Up to 3 locations and 3 Penny numbers under one account. Each location has its own number, hours, greeting, service area, transfer contacts and alert email. Your services, prices, house rules and answers are shared.Multiple numbers and locationsUp to 3 locations and 3 Penny numbers under one account. Each location has its own number, hours, greeting, service area, transfer contacts and alert email. Your services, prices, house rules and answers are shared.
1,050 phone minutes a month · $2,988 billed annually
- Everything in Pro
- Live talk time on the phone, counted per second. Screened spam never counts, and the clock stops when Penny hands the call to a person.1,050 phone minutes a monthLive talk time on the phone, counted per second. Screened spam never counts, and the clock stops when Penny hands the call to a person.
- Your plan’s per-minute rate for talk time past your minutes, added 60 minutes at a time when you choose to keep answering. Unused added minutes carry over. No per-call fee.$0.24/min after that, in 60-minute blocksYour plan’s per-minute rate for talk time past your minutes, added 60 minutes at a time when you choose to keep answering. Unused added minutes carry over. No per-call fee.
- One visitor session counts as one conversation, and the count resets every month. On a paid plan you can choose to keep answering past your allowance: we add 100 conversations for $10 and email you. Added conversations you don’t use carry over.2,500 chat conversations a monthOne visitor session counts as one conversation, and the count resets every month. On a paid plan you can choose to keep answering past your allowance: we add 100 conversations for $10 and email you. Added conversations you don’t use carry over.
- Everything Pro does for multiple locations, for up to 10 locations and 10 Penny numbers.Up to 10 locations and numbersEverything Pro does for multiple locations, for up to 10 locations and 10 Penny numbers.
- Call volume, outcomes, leads, and bookings over time, with a read API and export for your own reporting.Analytics and reporting; API and exportCall volume, outcomes, leads, and bookings over time, with a read API and export for your own reporting.
- Choose how long Penny keeps conversations. Older ones are deleted automatically, except those with an appointment still to come.Retention controlsChoose how long Penny keeps conversations. Older ones are deleted automatically, except those with an appointment still to come.
- Front-of-the-line support and a guided setup session that tunes Penny to how your office runs.Priority support and guided setupFront-of-the-line support and a guided setup session that tunes Penny to how your office runs.
14 days of Pro, including 100 phone minutes and 300 website conversations. No credit card.
Chat on your website. 100 conversations a month.
- One visitor session counts as one conversation, and the count resets every month. On a paid plan you can choose to keep answering past your allowance: we add 100 conversations for $10 and email you. Added conversations you don’t use carry over.100 chat conversations a monthOne visitor session counts as one conversation, and the count resets every month. On a paid plan you can choose to keep answering past your allowance: we add 100 conversations for $10 and email you. Added conversations you don’t use carry over.
- The free widget carries a small “answered by Penny” mark. Starter removes it.A small “answered by Penny” mark on the widgetThe free widget carries a small “answered by Penny” mark. Starter removes it.
- A visitor asks for a time, Penny takes the request, and the email gives you what you need to confirm it with them. Live booking onto your calendar begins on Starter.Appointment requests you confirmA visitor asks for a time, Penny takes the request, and the email gives you what you need to confirm it with them. Live booking onto your calendar begins on Starter.
- Penny notices the caller’s or visitor’s language and switches, mid-conversation if needed, at no extra charge.English and SpanishPenny notices the caller’s or visitor’s language and switches, mid-conversation if needed, at no extra charge.
- Penny reads your site for services, hours, and service area, and starts with a working reference on your line of work.Answers from your website and your industry’s knowledgePenny reads your site for services, hours, and service area, and starts with a working reference on your line of work.
- The details each visitor shares, their question, and the outcome, in your inbox as the conversation ends.Lead capture, with an email after every conversationThe details each visitor shares, their question, and the outcome, in your inbox as the conversation ends.
Phone answering, live booking, and call transfers begin on Starter.
Try Penny freeFrom $3,000 a year, with custom volume and a named account team.
- Everything in Business
- Minutes sized to your call volume, on a contract you negotiate with the account team.Custom phone volumeMinutes sized to your call volume, on a contract you negotiate with the account team.
- What talk time past your contract’s minutes costs is agreed with the account team and written into your contract.Overage set in your contractWhat talk time past your contract’s minutes costs is agreed with the account team and written into your contract.
- Website conversations sized to your traffic, set in your contract along with your minutes.Custom website chat volumeWebsite conversations sized to your traffic, set in your contract along with your minutes.
- A named team that knows your setup, with contractual response times.A dedicated account team and SLAsA named team that knows your setup, with contractual response times.
- Connectors built for your systems and a hands-on onboarding for your team.Custom integrations and onboardingConnectors built for your systems and a hands-on onboarding for your team.
Billed annually on a custom contract.
Talk to usNo setup fee. Keep your number and cancel from billing. Enterprise uses a custom annual contract.
Know the rate before a busy month.
Compare the included allowance and additional-use rate on any answering plan. Human services may count calls or minutes; your total depends on the plan and how much you use it.
A Saturday call uses the same minute rate as a Tuesday call. Your subscription includes talk minutes; extra minutes use the rate on your plan. A storm week can cost more if it takes you past that allowance. Usage alerts help you track it.
| How you’re answered | Who answers | How it bills | Typical cost |
|---|---|---|---|
| Penny (AI receptionist) | Software, trained for your line of work | Subscription with included minutes; when you choose to keep answering past them, 60 more are added at a time at the plan’s rate | $29–$249/mo, billed annually |
| Virtual receptionist (human) | A remote receptionist on a shared team | Per minute or per answered call; the bill scales with volume | See the provider’s current plan and allowance |
| Answering service (human) | A call-center agent who takes a message | Per-minute or per-call blocks, plus overage | See the sourced provider table in the cost guide |
Provider prices and check dates are listed in the answering service cost guide. Compare total usage as well as the subscription. Read the cost guide.
The essentials come with every paid plan.
Starter, Pro, and Business all answer the phone the same way. What changes up the ladder is the minutes, how Penny reaches your team, how many locations and numbers you have, your field-service software, and reporting. Website chat comes with every plan, including Free.
Call coverage while you work and after you close
Nights, weekends, holidays, and the overflow during the day. No busy signal or separate after-hours rate. Spam screening filters nuisance calls; voicemail remains available as a fallback.
Your trade’s knowledge
The HVAC reference distinguishes heat pumps from furnaces, and the plumbing reference covers fixture replacements and service requests. Penny starts with your line of work, then reads your website. For a maintenance visit, she gathers the equipment details your team needs.
Live calendar booking
She checks your availability and writes the appointment to Google Calendar or Outlook while the caller is on the line, on the phone or in chat. A later call or chat can move or cancel it, after Penny verifies the customer’s identity the way you choose.
Lead capture with required fields
Name, number, address, and the reason for the call, with the fields you mark as required gathered before she books. The summary is in your inbox as the call ends.
English and Spanish
Penny notices the caller’s language and switches, mid-call if needed, at no extra charge.
Transfer to a live person
Penny rings the number you set. Pro adds an on-call schedule and a warm transfer, so the person answering hears a short briefing before the caller is connected.
Your number and your tools
Get a local number or forward the one on your truck, with a carrier guide step by step. Every call Penny answers sits in your log with its transcript, and Zapier and signed webhooks carry it into anything else you run.
Emergency rules
Review your trade’s defaults and edit the safety instruction in plain English. When a rule transfers, Penny tries whoever is on call; if nobody answers, she takes a message and emails it to you. Reported hazards follow these instructions before routine intake or scheduling.
The bigger plans add minutes and depth: Pro brings the on-call schedule, warm transfer, up to 3 locations with their own numbers, and Jobber or Housecall Pro; Business brings up to 10 locations, reporting, a reports API, export, and retention controls. The way Penny answers the phone is the same on $29 and $249.
Compare the profit from a job with your answering costs.
In a 2020 Pew survey, 67% of U.S. adults said they generally decline unknown cellphone calls but check a voicemail if one is left. That finding is not a missed-job rate for your business. Starter is $29 a month billed annually. Compare your full answering bill with the profit from the work it helps you win, after labor, materials, and other costs.
Review the jobs that became confirmed appointments and the phone minutes used to take them. Your subscription includes a monthly allowance; when you choose to keep answering past it, we add 60 minutes at a time at your plan’s published rate. Those figures let you compare the service with the work it brings to your office.
Call Penny and try it
The live demo uses Summit Heating, a fictional HVAC business. Listen to her intake here; test your own trade’s rules in your Penny account.
(630) 324-4620- Ask the HVAC demo whether Summit Heating offers the service you need.
- Tell her your furnace won’t light and hear which question she asks first.
- Ask for an appointment and listen for the details needed before she offers a slot.
What the plans cost and what a minute is.
Minutes, overage, the 14 days, how long Penny keeps conversations, and the refund.
Free is chat on your website: 100 conversations a month, a small “answered by Penny” mark on the widget, and appointment requests that you confirm by email. Starter adds a phone line with 100 minutes a month, live booking onto your calendar from the phone and the chat, the emergency rules for your trade, a transfer number, and the call log with transcripts. It also removes the mark and includes 300 website conversations a month; Pro includes 1,000 and Business 2,500.
Give Penny a call before you forward yours.
Try the HVAC demo, then set up Penny for your business. Your account starts with 14 days of Pro, including 100 phone minutes and 300 website conversations; Free keeps your website chat after the trial.
14 days of Pro, including 100 phone minutes and 300 website conversations. No credit card.