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AI receptionist for water & fire restoration companies

Penny takes down the loss details for your crew lead as your restoration company answering service.

New assessment requests need the property and affected rooms. Existing customers want the drying update or the next reconstruction appointment. Penny captures each request and passes status questions to your team, while active losses follow your on-call rules.

A fact about the setup

An existing customer’s question reaches your lead with the project address; drying decisions and equipment removal stay with your technician.

Try Penny free

14 days of Pro, including 100 phone minutes and 300 website conversations. No credit card.

Or call her from your phone: (630) 324-4620

The demo line

Hear Penny take an address through a noisy call

The live demo uses Summit Heating, a fictional HVAC business. Listen to her intake here; test your own trade’s rules in your Penny account.

(630) 324-4620
  • On the shared demo line, give an appointment address and correct the street number during readback.
  • In your restoration account, test a water-loss call with a missing claim number and confirm that it still reaches the crew lead.
The day of the storm

Each storm call reaches the crew lead with the loss details

During a busy week, your crew can be on one project while another homeowner calls. Penny collects the report and follows your urgent-call rules. Your lead decides the response and any arrival time.

  1. First report

    Penny checks whether this is a new loss, an assessment request, or an existing project. Reported immediate hazards take the safety instruction first.

  2. Loss intake

    She records the source as the caller reports it, affected rooms and whether water is still entering. Insurance details follow when available.

  3. Crew-lead handoff

    Your on-call roster supplies the contact. Penny sends the report and, if you turn on transfer for the rule, attempts a live transfer, or offers one when the caller says the loss is already under control; the lead decides equipment and crew availability.

  4. Office follow-through

    The office receives the same report for project setup. Later status questions go to the team as messages.

The day runs in this order whatever the call volume.
Example calls

Customers still have questions after the drying crew leaves

  1. Everyday call

    A homeowner needs an assessment after a repaired pipe leak.

    The caller hears

    Which rooms were affected, and has the source repair been completed?

    Penny does

    Records the reported source repair and affected areas, checks your priority criteria, and books an assessment when your company’s rules allow it.

  2. Everyday call

    A customer asks when the drying equipment will be collected.

    The caller hears

    What name and property address is the project under?

    Penny does

    Takes the name and address and sends the timing question to the lead. Moisture readings determine removal.

  3. Everyday call

    A customer is ready to discuss putting the rooms back together.

    The caller hears

    Which project is this for, and what would you like the coordinator to review?

    Penny does

    Captures the reconstruction questions and offers your approved project-coordinator appointment.

  4. Needs attention

    Water is spreading near electrical equipment.

    The caller hears

    Stay out of that water and don’t touch electrical equipment or switches.

    Penny does

    Follows the safety rule, records the available property details, emails you, and attempts the on-call transfer if that rule’s transfer is on.

Your intake questions, booking permissions, and contact rules decide the next step. Read the emergency rules.
A call, written out

A reconstruction question reaches the coordinator with the project attached

Existing-project call: a reconstruction question goes to the coordinator with the project reference, and a coordinator call is booked.

pennyassistant.com/dashboard/inbox
Inbound call · Fenwick Reach Restoration
Answered by Penny · transcript
  1. Penny
    Fenwick Reach Restoration, this is Penny. Is this about an existing project or a new request?
  2. Maribel (caller)
    An existing project. The drying equipment was collected yesterday, and I’d like to talk about replacing the flooring.
  3. Penny
    What name and property address is the project under?
  4. Maribel (caller)
    Maribel Aster, 46 Heron Reach. The reference on my paperwork is FR-214.
  5. Penny
    Thank you, I’ll pass that to the coordinator with your callback number. Which rooms or repairs would you like to discuss?
  6. Maribel (caller)
    The kitchen flooring and the living-room baseboards. I’m not sure what happens next.
  7. Penny
    I’ll note the flooring and baseboard questions with project FR-214 for the reconstruction coordinator. The coordinator will review the repair scope before quoting or confirming the work.

    A fact from the knowledge pack, used on the call.

  8. Maribel (caller)
    Could we talk this week?
  9. Penny
    There’s a coordinator call open Thursday at 10. Is the number you’re calling from the best one to reach you?
  10. Maribel (caller)
    Yes, Thursday works.
  11. Penny
    You’re booked for Thursday at 10, with the kitchen flooring and living-room baseboards on the request. The coordinator will call the number we confirmed.
In the log
Caller
Maribel Aster · 312-555-0146
Property
46 Heron Reach · project FR-214
Request
Kitchen flooring · living-room baseboards
Appointment
Thursday · 10:00 AM · coordinator call
Written to your calendar
Every line she said is in your log with the fields she captured beside it.
Before her first call

The loss report records the source before the technician assigns a category

From the restoration knowledge pack

  • Water-loss intake and the reported source
  • Extraction, drying, and moisture documentation
  • Contents handling and repair handoffs
  • Insurer, adjuster, and claim-reference capture
  • Storm intake and on-call crew escalation
  • Electrical hazards and safe scene access
  • Sewage, floodwater, and contamination boundaries
  • Fire-department release and smoke-loss intake
Penny, on a call
I’ll note the flooring and baseboard questions with project FR-214 for the reconstruction coordinator. The coordinator will review the repair scope before quoting or confirming the work.
The topics in the list are why she can say this.
On your website

A reconstruction question starts on your website

fenwickreachrestoration.com
Fenwick Reach Restoration
  • Services
  • Hours
  • About
  • Contact
Penny
Chat with Fenwick Reach Restoration
Visitor
The drying crew has finished. Can we talk about replacing the kitchen floor?
What Penny does
Takes the name and project address, captures the flooring question, and offers your coordinator appointment. The repair scope, price, and start date come from your team.
Write a message
The chat follows the same rules as the phone line, so a visitor gets the answer a caller would.
Your numbers

Explore the value of additional water-loss inquiries

Change the three numbers to yours. The default job value comes from a named source, dated.

Default job value $1,383, from HomeAdvisor — typical low-end water damage restoration job (as of 2025-10-31). Change it to yours.

Potential job revenue

If you miss 4 calls a week and book 50% of them at $1,383 a job, those jobs would represent about

$11,977/month

This is estimated gross revenue, not measured lost revenue or profit. Some missed callers may still book with you. Change the assumptions to match your call records.

Penny starts at $29 a month, billed annually. At this job value, one booked job brings in enough revenue for the annual Starter subscription. Allow for extra usage charges and subtract job costs when estimating profit.
The result is your own arithmetic from the three numbers above.
Where it lands

The office receives the loss report your crew lead is reviewing

  • Google Calendar
  • Jobber
  • Housecall Pro
  • Zapier

Connect Zapier or signed webhooks to send the captured details to the tools your office uses.

Questions

Restoration owners ask about new calls and existing projects

Send setup or plan questions to support@pennyassistant.com.

Google Calendar receives confirmed inspection appointments. After the call, Jobber receives request intake, and Housecall Pro can receive a lead for your office to schedule. Zapier or signed webhooks carry the captured loss fields into your other workflows. Your lead controls dispatch.

Give Penny a call before you forward yours.

Try the HVAC demo, then set up Penny for your business. Your account starts with 14 days of Pro, including 100 phone minutes and 300 website conversations; Free keeps your website chat after the trial.

14 days of Pro, including 100 phone minutes and 300 website conversations. No credit card.