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For owners who have heard generic intake

Penny starts with your trade’s questions and learns your shop’s answers.

A caller says the unit runs but blows warm. Penny’s HVAC reference helps her ask the next intake question; your website tells her whether you service that equipment in the caller’s town. Trade knowledge and your business details work together.

Included on All plans

14 days of Pro, including 100 phone minutes and 300 website conversations. No credit card.

Business website and service area fields
Your business URL supplies the local details Penny adds to the trade reference. Setup screen with sample data.

01

Read the reference behind a trade’s intake questions

A pack covers the equipment, the words callers use, and the details your team needs on a service request. Open your trade to read its topics beside a line from the call. Compare it with what you would teach someone taking their first shift at your desk.

The pack supports reception work: recognize the caller’s terms, collect useful details, and follow the trade’s safety boundaries. Diagnosis, inspections, and professional judgments stay with the person doing the work.

HVAC
  • Split systems, package units, heat pumps, mini-splits, furnaces, boilers, and air handlers, and which one a caller means by “the box next to the house.”
  • SEER2, AFUE, HSPF2, tonnage, and BTU, and what a caller means when they say Freon.
  • Repair vocabulary for intake, including capacitor, flame sensor, and control board; symptoms such as runs but blows warm, short-cycling, ice on the line set, water at the base of the air handler, a furnace that lights and drops out.
  • Tune-ups, maintenance agreements, plan tiers, priority scheduling, and repair discounts.
  • Repair-versus-replace signals, the federal tax credits, and utility rebates, noted for the tech rather than decided on the phone.
  • The R-22 phase-out, the R-410A phasedown, A2L refrigerants, and why Section 608 means no one gets a top-off over the phone.
  • Gas smell, CO alarm, and cracked-heat-exchanger escalation, in the order the trade runs it.
  • Indoor air quality: MERV ratings, whole-home humidifiers and dehumidifiers, UV lights, and the 30-to-90-day filter rule.
  • Carrier, Trane, Lennox, Rheem, Ruud, Goodman, and Amana, so a brand name on the call goes in the notes.
From the call

“I’ll note that it lights and then drops out. The technician can review that starting sequence before the visit. Can I get the service address?”

Read the HVAC example
Property management
  • Caller types: tenants, prospects, owners, vendors, and board members, and why a balance, a lease date, or an access code never comes up on the phone.
  • Three-tier maintenance priority: what wakes a vendor tonight, what gets a same-day work order, and what waits in the morning queue.
  • Fair housing: the federal protected classes, state and local extensions, steering and familial status, and why a receptionist says nothing about who lives in a building.
  • Pets versus assistance animals: pet rent, pet deposits, breed limits, and the ADA service-animal and FHA emotional-support-animal distinction she recognizes and routes.
  • Leasing and applications: the documents typically required, application fees, and what a receptionist may say about screening, which is nothing about outcomes.
  • Rent and payments: portal instructions, ACH timelines, grace periods, late and NSF fees as you have written them, and balance requests that go to the desk.
  • Security deposits and move-out: intent to vacate in writing, normal wear and tear versus damage, and dispositions that belong to licensed staff.
  • Access, keys, and showings: right-of-entry notice, after-hours lockouts, re-keying between tenants, and self-showing codes that are never read out.
  • Owner relations: management agreements, trust accounting, statements and draws, recognized and routed, never discussed on the phone.
  • Habitability: heating minimums, repair timelines, and the disclosures on lead, smoke and CO detectors, mold, and bed bugs that she knows exist and leaves to the manager.
From the call

“Which kitchen cabinet is it? Should maintenance call before coming, and is there anything they need to know about access?”

Read the property management example
Plumbing
  • Water supply versus drain-waste-vent, and which system a caller means by “the pipe burst,” “something is gurgling,” or “sewage is coming up.”
  • Water heaters: tank, tankless, and heat-pump; gas, electric, and the symptom map for no hot water, rusty water, a leaking base, noises, and a T&P valve that discharges.
  • Drains and sewers: snaking versus hydro jetting, camera inspection, root intrusion in the lateral, and trenchless lining or pipe bursting versus open trench.
  • Repipe triggers and pipe materials: galvanized steel, polybutylene, copper, PEX, CPVC, and cast iron.
  • Lay-to-trade symptom mapping: the curvy pipe under the sink is a P-trap, water at the toilet base is a wax ring or flange, the little valve behind the toilet is an angle stop, banging pipes are water hammer.
  • Emergency triage: gas smell means leave and call 911 or the utility from outside; CO means fresh air, 911, and medical attention for symptoms. Uncontrolled water, sewage, and frozen pipes each have their own rule.
  • Where the plumber stops and the next trade starts: restoration for drying and drywall, HVAC for the furnace, a septic company for the tank and drain field, the utility for the curb stop.
  • Pricing structure without numbers: flat-rate versus hourly, the service-call or diagnostic fee, after-hours premiums, and a written price before work starts.
  • Licensing, permits, and code as recognize-and-escalate: license tiers, gas-fitter and backflow credentials, what a water heater permit triggers, IPC versus UPC.
  • Warranty layers kept separate: manufacturer parts, the shop’s workmanship, and homeowners insurance, with the sudden-and-accidental standard noted for the office, never decided on the phone.
From the call

“I’ll note a drip from the spout with the handle off, and no water underneath. The plumber will check the fixture before recommending parts or quoting the repair.”

Read the plumbing example
Legal
  • Practice areas and what a caller means by each: family, employment, personal injury, estate planning, criminal defense, immigration, real estate, and business matters.
  • Intake vocabulary: potential new client, matter, retainer, consult fee, engagement letter, contingency, flat fee, and hourly billing.
  • Why the conflict check runs before the consult, and which names it needs: the other party, related companies, spouses, and prior counsel.
  • Deadline signals on a first call: served papers, a court date, a demand letter with a response date, a severance agreement with a review window, and a limitation period the caller mentions.
  • The difference between a current client with a case update and a potential client, and why the first goes through while the second gets intake.
  • Calls the firm does not take: matters outside its practice areas, callers who already have counsel, and the opposing party, with the referral or bar-association line she offers instead.
  • Court-adjacent callers: process servers, clerks, opposing counsel, and the press, and the route each one takes under your rules.
  • Consult formats, in-office, phone, and video, and the practice areas where the attorney wants documents at the first meeting.
  • Ethics boundaries on the phone: no legal advice, no case evaluation, no fee outside the configured schedule, and no promise of an outcome.
From the call

“A 21-day review period is the kind of deadline the attorney will want in front of her, so I’m noting the day you received the packet and flagging the 21-day window on your intake. Which day was that?”

Read the legal example
Real estate
  • Caller types and lead triage: buyers, sellers including FSBO and expired-listing owners, renters, referrals, current clients, vendors, and solicitations.
  • Identifying a listing by address or MLS number, and which fields on the record she may read back: status, list price, beds and baths, square footage, HOA dues with the frequency, recorded taxes, days on market.
  • The status lifecycle, from pre-market through active, contingent, pending, and closed, and what each one means for a showing or a backup offer.
  • Lead qualification: timeline, pre-qualification versus pre-approval, budget, criteria, and whether the caller is already working with an agent.
  • Transaction terms she recognizes and routes without interpreting: offers, earnest money, escrow, contingencies, inspection, appraisal, title, and closing.
  • Showings, lockbox and appointment-required access, buyer-agreement questions referred to the agent, listing appointments built around the CMA, open houses and broker opens.
  • Time-critical triage: expiring contingencies, notices to perform, highest-and-best deadlines, closing-day funding problems, and the wire-fraud pattern.
  • The office roster: agent versus broker, listing agent versus buyer’s agent, the transaction coordinator, floor duty, and after-hours routing.
  • Fair housing: the protected classes, steering, and why questions about schools, safety, and neighbors go to a licensed agent.
  • If the brokerage manages rentals: maintenance triage, habitability emergencies with 911 first, rental applications, and the rental-scam pattern.
From the call

“Thanks, Perpetua. 1128 Alder Court is listed as contingent, so it is under contract with a condition still open. The seller is still allowing showings, and I can book one if you would like to be in a backup position.”

Read the real estate example
Insurance
  • Personal lines (auto, homeowners, renters, umbrella) and commercial lines (general liability, BOP, workers’ compensation, commercial auto), and which producer or account manager takes each.
  • The first-notice-of-loss fields a carrier’s claims desk wants: policy number, date of loss, location, description, injuries, other parties, police report number.
  • Declarations-page vocabulary: named insured, limits, deductible, the separate wind-and-hail deductible, endorsements. Recognized and routed, never interpreted for the caller.
  • Certificates of insurance: certificate holder, additional insured, waiver of subrogation, and the ACORD 25 form the account manager issues.
  • Quote intake: the renewal date (the X-date), the current carrier, prior claims, drivers and VINs, and what the producer needs before rating.
  • The claims path after the notice: agency versus direct-to-carrier reporting, adjuster assignment, ACV versus RCV, and the duty to mitigate with receipts for emergency repairs.
  • Storm-chaser, assignment-of-benefits, and public-adjuster solicitations after a weather event, and why no policy information leaves the agency through the phone.
  • Billing calls: grace periods, cancellation for non-payment, reinstatement, mortgagee-billed policies, and where a “did my payment post” call is routed.
  • Commercial service requests: loss runs, endorsements to add a driver or a vehicle, and the effective-date question that goes to a licensed person.
  • Privacy rules on nonpublic personal information under GLBA and state law, and what they mean for a receptionist who never reads a policy back.
From the call

“I’ll note a homeowners renewal on October 1, your current carrier, and your question about adding an umbrella policy. Sigrun handles those reviews.”

Read the insurance example
Electrical
  • Residential, commercial, and industrial scope, the apprentice-to-master license ladder, state versus local licensing, and the three-phase work most small shops decline.
  • Panel and service upgrades, dedicated circuits, GFCI and AFCI protection, recessed lighting and fan-rated boxes, Level 2 EV chargers, standby generators with transfer switches, hot tub and pool wiring, and whole-home surge protection.
  • Permits and the AHJ: which jobs get permitted, who can pull the permit, the rough-in and final inspection sequence, and what unpermitted work costs at resale.
  • Caller vocabulary: breaker versus fuse, 110 and 220 for 120 and 240, two-prong and ungrounded outlets, knob-and-tube and aluminum branch wiring, subpanels, and “lost a leg.”
  • Known-problem panel brands, Federal Pacific Stab-Lok, Zinsco, and Challenger, noted on the ticket and left to the electrician to assess.
  • Trip charges, hourly rates by license tier, flat-rate versus time-and-materials, financing, and why every estimate is written on site.
  • Life-safety triage: when a call is 911, when it is the utility, and when it is your electrician; sparking and arcing, burning smells from outlets and walls, downed lines, and whether the outage is the street or one house.
  • Urgency tiers: burning smell, sparks, shock, water contact, and downed lines first; whole-home or half-house outages, repeated trips, warm outlets, and panel buzzing the same day; installs and upgrades on the calendar.
  • Escalators that move a call up a tier: medical equipment in the home, a sump pump with rain on the way, extreme heat or cold, and a business that cannot open.
From the call

“I’ll put the attached garage and the panel location on the estimate request. The electrician checks capacity and the wiring route on site before quoting the installation.”

Read the electrical example
Roofing
  • Repair against full replacement, tear-off against overlay, and the two-layer limit that makes an overlay the last one before a tear-off.
  • Squares, pitch, decking, underlayment, ice-and-water shield, step and valley flashing, drip edge, and pipe boots, so “the metal bit by the chimney” lands on the ticket as flashing.
  • Leak triage: water travel, so the stain is not the source; the bowl-shaped ceiling bulge; water near a fixture or the panel; and which of those is same-day tarping.
  • What a caller is never told to do: climb the roof, poke a ceiling bulge, tarp at height in weather, or touch wet electrical.
  • Insurance and storm claims, recognized and routed rather than advised: ACV against RCV, depreciation and the two-check process, supplements and Xactimate, ordinance-or-law, AOB, and the duty to mitigate.
  • Storm-chaser and fraud signals: deductible waivers, “we already inspected your roof,” sign-today pressure, and competitors fishing for pricing and crew capacity.
  • Materials by slope: 3-tab, architectural, and Class 4 impact-resistant shingles, standing-seam metal, tile, slate, shake, and TPO or EPDM on low-slope and commercial work.
  • Manufacturer against workmanship warranties, what “lifetime” means once it prorates, and what GAF Master Elite or Owens Corning Platinum Preferred certifies.
  • What to capture when booking an inspection: address, request type, roof age, stories, insurance or out of pocket, and the adjuster date if one is set.
  • Installation day in order: tear-off, deck inspection, underlayment, shingles, flashing, magnet sweep, and walkthrough, plus the weather holds that move it.
From the call

“I can’t tell you whether it’s covered, but I’ll note it as a hail claim with last night’s storm date so the inspector brings the documentation your adjuster will want. Is a claim open yet, or is that still to be decided?”

Read the roofing example
Contractors
  • GC versus sub versus handyman, and which world a caller is in: a residential remodel, a ground-up build, or a commercial tenant improvement.
  • New lead, active client, or past client, told apart by whether the caller talks about the rough-in as if you already know them.
  • Estimate, quote, bid, and proposal, and which one the caller is asking for before she books the visit.
  • Why a real number needs a walk-through: existing conditions, measurements, selections, and sub bids no one can see over the phone.
  • Rough-in, dry-in, trim-out, punch list, substantial versus final completion, and the certificate of occupancy.
  • Change orders, draws, retainage, and lien waivers, recognized and routed to you, never interpreted.
  • Permits, plan check, inspections, and who pulls the master permit, flagged for the estimator rather than ruled on.
  • COI requests, additional-insured endorsements, and license verification on the state board, captured with where to send them.
  • Gas, CO, collapse, fire, a struck line, and an injury on site: everyone out, 911, then you, with no reassurance in between.
  • Load-bearing walls and structural-safety questions, captured for a qualified on-site assessment.
From the call

“I’ll note the build year and the wall question for the estimator. A wall’s structural role needs an on-site assessment before anyone removes it. For the walk-through I have Wednesday at 10 in the morning or Thursday at 2, and it runs about an hour.”

Read the contractors example
Funeral home
  • First calls: who makes them (family, hospice, a nursing facility, a hospital, the medical examiner) and the fields the director needs before a removal.
  • Pronouncement and release: hospice deaths, attended and unattended deaths, and when 911 and the medical examiner or coroner come before the funeral home.
  • Removals from a home, a facility, or a hospital morgue, and why the timing is the director’s to state.
  • The arrangement conference: what the family brings (vital statistics for the death certificate, clothing, photographs, a veteran’s DD-214) and who should attend.
  • Burial, cremation, direct cremation, and green burial, and the authorizations cremation requires from the next of kin and the medical examiner.
  • Death certificates, certified copies, and the permits the funeral home files with the county and the state.
  • Pre-need plans and funded prearrangements, insurance assignments, and transferring a plan from another home.
  • The FTC Funeral Rule: price information given over the phone when a caller asks, the General Price List, and itemized pricing.
  • Veterans’ benefits: the burial flag, military honors, and national cemetery eligibility, plus the Social Security notification.
  • Vendor calls: florists, clergy, cemeteries, vault companies, and the obituary desk, and the newspaper’s deadline.
From the call

“I’ll note that you’d like to discuss a plan for yourself and bring your daughter. The director can explain the choices at your appointment.”

Read the funeral home example
Financial services
  • Firm types and what a caller means by each: RIA, broker-dealer, hybrid, fee-only versus fee-based, the fiduciary standard, and why the words on your Form ADV are the words she uses.
  • Meeting types: the discovery or intro meeting, the plan presentation, annual and quarterly reviews, onboarding and account-opening paperwork, beneficiary updates.
  • Why people call a firm for the first time: a job change with a plan left behind, an inheritance, a business sale, a divorce, a death in the family, retirement inside five years, a bonus or equity vesting.
  • Rollover mechanics as capture points rather than advice: traditional versus Roth plans, direct versus indirect rollovers, the 60-day window and the withholding on a check made out to the participant, and why the advisor wants the statement.
  • Custodians and platforms: Schwab, Fidelity, Pershing, and what a caller means by “my account is at Schwab but you manage it.”
  • Retirement account vocabulary: IRA, Roth IRA, SEP and SIMPLE plans, required minimum distributions, Roth conversions, qualified charitable distributions, and the backdoor Roth, each noted for the advisor.
  • Money movement and trading requests: why a receptionist takes no instruction to buy, sell, wire, or change a beneficiary, and what the advisor and the custodian need to verify one.
  • Fraud and exploitation signals: an unfamiliar login, pressure to move money today, a grandchild in trouble, a caller reading from a script, and the firm’s trusted-contact and temporary-hold procedures.
  • Compliance vocabulary: the CCO, Form ADV and the brochure, the marketing rule, books-and-records retention, recorded lines, and why a receptionist who talks about returns creates a record the CCO has to review.
  • Insurance and annuity, estate planning, and tax questions the advisor coordinates with the client’s attorney and CPA, captured as topics rather than answered.
From the call

“I’ll note that this is a first meeting about a rollover from a former employer’s plan. So the advisor can prepare, do you know whether the plan is a traditional 401(k), a Roth 401(k), or both? And has the plan paid anything out to you yet, or sent a check? If a check has gone out, the advisor will want the date on it, because the timing matters for a rollover.”

Read the financial services example
Auto repair
  • Vehicle identity: year, make, model, mileage, and the repair-order reference.
  • Service-writer vocabulary: diagnostic visit, estimate authorization, repair order, and pickup.
  • Symptoms in the driver’s words, with the driving-safety decision left to the technician.
  • Warning-light descriptions in the driver’s words.
  • Maintenance requests matched to the shop’s services and the manufacturer’s schedule.
  • Warranty, service-contract, and recall questions routed to the responsible provider.
  • Drop-off appointments, tow-in arrangements, key handling, and advisor callbacks.
From the call

“Awaiting authorization means the estimate needs your approval before the shop goes ahead with the work.”

Read the auto repair example
Veterinary
  • Species, patient identity, and owner callback
  • Symptom wording and onset for clinical handoff
  • Emergency signs and the clinic’s referral route
  • Wellness, recheck, and clinician-approved visit types
  • Prescription-refill requests and approval boundaries
  • Existing instructions, records, and result inquiries
  • Species coverage and referral-contact maintenance
  • Front-desk overflow and website appointment intake
From the call

“I have Juniper listed for a routine wellness visit. I’ll add your vaccine-record question for the veterinary team to review.”

Read the veterinary example
Accounting
  • The firm’s filing calendar for information returns, pass-through and individual returns, extensions and estimated payments, including weekend, holiday and relief adjustments.
  • Business-structure and return vocabulary: sole proprietor, LLC, partnership, S corporation, Schedule C, Forms 1065, 1120-S and 1120, and K-1s. An LLC’s tax classification depends on its circumstances and elections; the preparer confirms which return applies.
  • Document vocabulary a caller uses: W-2, 1099-NEC, 1099-K, 1099-INT, 1098, K-1, the organizer, the engagement letter, and the 8879 e-file authorization that has to be signed before anything is filed.
  • Extensions: a 4868 or a 7004 extends the time to file and not the time to pay, a late K-1 can prompt a review, and whether a return goes on extension is the preparer’s decision.
  • IRS and state notices as date-sensitive calls: CP2000, CP14, audit letters, levy and garnishment notices, each with a response window that gets flagged and routed rather than interpreted.
  • Bookkeeping engagements: monthly close, cleanup and catch-up work, payroll, sales tax filings, and QuickBooks Online as the platform most callers name.
  • The return workflow: received, in preparation, with the reviewer, ready to sign, e-filed, accepted, and the difference between accepted and refunded.
  • Refund timing: the firm cannot see IRS processing, and a caller asking when the money arrives is pointed to the IRS Where’s My Refund tool with their own copy of the return in hand.
  • Confidentiality on the phone: no return figures read aloud, and status, fee and tax-position questions held for the CPA.
From the call

“I’ll note that a K-1 arrived after your drop-off. Your preparer decides whether it changes the filing plan or needs an extension, and whether a payment is due. I’m flagging the document for her review.”

Read the accounting example
Locksmith
  • Residential, automotive, commercial, and safe-service requests.
  • Service addresses, cross-streets, landmarks, and caller callback details.
  • Children or animals locked in vehicles and emergency-services-first routing.
  • Identity, permission to enter, and ownership checks performed by the technician.
  • Vehicle identity, lost keys, broken keys, fobs, and programming requests.
  • Rekeying, replacement hardware, master-key systems, and restricted-key requests.
  • Keypads, smart locks, access-control requests, and approved service scope.
  • Dispatch handoff, technician-confirmed arrival information, and quote boundaries.
From the call

“I have the north entrance at Lake Street and Ash Avenue. The technician will need to verify your identity and permission to open the vehicle before entry.”

Read the locksmith example
Restoration
  • Water-loss intake and the reported source
  • Extraction, drying, and moisture documentation
  • Contents handling and repair handoffs
  • Insurer, adjuster, and claim-reference capture
  • Storm intake and on-call crew escalation
  • Electrical hazards and safe scene access
  • Sewage, floodwater, and contamination boundaries
  • Fire-department release and smoke-loss intake
From the call

“I’ll note the flooring and baseboard questions with project FR-214 for the reconstruction coordinator. The coordinator will review the repair scope before quoting or confirming the work.”

Read the restoration example
Towing
  • Highway direction, mile markers, and location readback
  • Roadside safety and emergency-service priority
  • Vehicle identification and reported mobility
  • Tow, recovery, and roadside-service requests
  • EV and drivetrain details for the dispatcher
  • Destination, access, keys, and passenger needs
  • Tow authorization, storage, and quote boundaries
From the call

“Is that eastbound or westbound, and are you on the shoulder or somewhere clear of traffic?”

Read the towing example
Handyman
  • Punch lists, small repairs, assembly, and the owner’s accepted work categories.
  • Room counts, surface condition, preparation, and painting-job scope.
  • Building age and lead-paint concerns routed for qualified review.
  • Customer-supplied materials, product identity, measurements, and access.
  • Trade licensing, permit questions, and requests beyond the shop’s scope.
  • Gas, fire, and water near electrical equipment reported during repair calls.
  • Estimate visits, time-and-materials policies, and changes to a punch list.
  • Calendar blocks, return visits, and unfinished-work callbacks.
From the call

“Work that disturbs paint in an older home needs the owner’s lead-safe review. I’ll flag the year and the unpatched walls for the estimate visit.”

Read the handyman example
Appliance Repair
  • Appliance types, brands, and symptoms recorded without a remote diagnosis.
  • Model and serial labels, with safe access and manufacturer-specific locations.
  • Gas smells, smoke, and water near electrical equipment during appliance calls.
  • Diagnostic visits, service windows, access notes, and multiple-appliance requests.
  • Manufacturer warranties, home-warranty dispatches, and approval references.
  • Error-code capture for the technician.
  • Service fees, repair estimates, and the limits of parts and lifespan predictions.
From the call

“Whirlpool puts the dishwasher model label on the inside rim. If you can reach it safely without moving the machine, could you read the model number?”

Read the appliance repair example
Garage Door
  • Sectional doors, openers, springs, cables, rollers, and the caller’s terminology.
  • Stuck, crooked, damaged, or unexpectedly heavy doors and safe-distance intake.
  • Emergency-release risks and spring or cable concerns for trained technicians.
  • Door position, vehicle access, alternative exits, and on-call escalation.
  • Opener models, remotes, keypads, and manufacturer-specific support references.
  • Repair estimates, spring sizing, panel compatibility, and technician decisions.
  • Replacement consultations, measurements taken on site, and scheduling rules.
  • Maintenance requests, repeat faults, and warranty questions for the shop.
From the call

“I’ll note the insulation and quieter-opener request. The technician will measure the opening and confirm a compatible door and opener before quoting the work.”

Read the garage door example
Landscaping
  • One-time cleanups and recurring maintenance scope
  • Site access, gates, pets, and material staging
  • Local growing seasons and weather-dependent work
  • Irrigation zones, heads, and reported leaks
  • Planting, hardscape, and utility-location planning
  • Storm-damaged trees and electrical hazard escalation
  • Estimate boundaries and commercial property intake
From the call

“I’ll record the cleanup separately from the recurring mowing request. Do you also want the beds maintained?”

Read the landscaping example
Pest Control
  • Reported pests, physical signs, room locations, and inspection intake.
  • Stinging-insect activity near entrances and medical-emergency recognition.
  • Pesticide exposure routed to Poison Control or emergency services.
  • Suspected bedbugs, look-alike insects, and the limits of bite descriptions.
  • Hidden wasp nests, bee identification, and qualified removal requests.
  • Integrated pest management, inspection, monitoring, and follow-up visits.
  • Property type, access, pets, and provider-approved preparation instructions.
  • Recurring plans, seasonal call patterns, retreatment requests, and quote review.
From the call

“Bite marks alone don’t identify bedbugs. I’ll record the insect sighting for the inspection. Which room was it in?”

Read the pest control example
Salon
  • Client history and color-consultation intake
  • Owner-set appointment lengths and finishing services
  • Chemical-service policies and product-label instructions
  • Reported reactions and medical emergency escalation
  • Stylist preference, rescheduling, and cancellation policy
  • Bridal parties, extensions, and consultation requests
  • Website booking with the salon’s required fields
From the call

“Your previous color matters to the consultation. When was it last colored, and was that at home or in a salon?”

Read the salon example
A topic list shows Penny’s starting knowledge; the example line shows how she uses it during intake.

02

Your website supplies the answers specific to your business

Paste your website URL in Knowledge. Penny reads your services, business hours, service area, and published FAQs. Review the result against what your office tells customers.

A trade reference can explain what a tune-up is. Your website tells Penny whether your shop offers one and which towns you serve. Enter business-specific prices and policies in your settings when you want her to quote them.

03

Resolve conflicting answers before the next customer asks

Compare the imported pages with your current business settings. An old promotion, a location you no longer serve, or a service you stopped offering can give Penny the wrong local detail even when the trade explanation is correct.

Remove or correct the outdated source, update the saved business facts, and ask the same question again. Check the answer in both the chat log and a test call if you use phone answering. Keep the accepted answer with your office procedure so the next person reviewing the account can repeat the check.

04

Refresh the reference as your services change

When you update a service page or change your hours, re-read the website in Knowledge. Check the result, then test the question a customer would ask.

Use a concrete test such as ‘Do you service heat pumps in my ZIP code?’ Confirm the service-area answer against your saved coverage. A test tied to your own business finds gaps that a general conversation can miss.

Reviewing the reference

Match Penny’s answers to the work your shop accepts

Send setup or plan questions to support@pennyassistant.com.

No. Enter your services, hours, service area, and approved policies during setup. A website saves you retyping those details. Add or refresh it once its pages reflect the work your shop takes.

Give Penny a call before you forward yours.

Try the HVAC demo, then set up Penny for your business. Your account starts with 14 days of Pro, including 100 phone minutes and 300 website conversations; Free keeps your website chat after the trial.

14 days of Pro, including 100 phone minutes and 300 website conversations. No credit card.